Chasing a Global Leader to the Top, Not Racing to the Bottom
– by Eric Atkins Director Commercial, Eva-Last Americas
As the Director of Commercial Sales for Eva-Last America, I am passionate about addressing a concerning trend in the US market—one that is affecting manufacturers, customers, and channel partners alike. This trend involves a dangerous race to the bottom, where some manufacturers prioritize lower prices over quality and service. This short-term strategy might seem appealing at first glance, but the long-term consequences are undeniable.
Statistics reveal a troubling decline in the performance and satisfaction associated with these bargain products. As more manufacturers cut corners to undercut each other on price, the integrity of their offerings suffers. This results in decreased customer satisfaction and frustration among channel partners who bear the brunt of service issues and product failures. It is a game where everyone loses.
At Eva-Last, our approach to the US market is a deliberate departure from this damaging norm. Our global ethos revolves around revolutionizing the industry through sustainably manufactured technologies that exceed expectations in aesthetics, durability, ease of installation, and ethical sourcing. We are simultaneously committed to competitive value and are unyielding in our drive to introduce our global products that not only meet but exceed industry standards, leading our fellow manufacturers and competitors in the market.
At Eva-Last, we have an unwavering focus on quality and innovation. Our materials are not just products; they are solutions meticulously crafted to elevate the built environment. By leveraging our global success and experience, we are poised to redefine the material manufacturing landscape in the US.
Our journey to leadership in global markets has been defined by a commitment to excellence. Now, as we take deliberate action in the US, we are not just participating in a different market; we are setting a new standard. Our aim is clear: to guide the industry away from the race to the bottom and steer toward a future where quality, service, and sustainability drive success at the very top.
Eva-Last’s track record as a global leader stems from our dedication to innovation and customer excellence. By adhering to our principles and embracing an innovative approach to material manufacturing, we are confident that we can inspire positive change across the industry. Our methodology is simple: to lead by example, showing competitors that there is a better way forward.
In conclusion, Eva-Last America is more than simply a building materials business in the US market; we are a catalyst for change. We invite manufacturers, customers, partners, and our competition to join us on this journey towards a brighter future—one where quality and sustainability reign supreme again. Let us elevate the industry together, one superior product at a time.