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The building products industry is undergoing a transformative shift thanks to the rapid advancements in artificial intelligence (AI). From design and planning to construction and maintenance, AI-powered visualization tools are reshaping how manufacturers, contractors, builders and homeowners interact with building projects.

As the Director of Commercial Sales for Eva-Last America, I am passionate about addressing a concerning trend in the US market—one that is affecting manufacturers, customers, and channel partners alike. This trend involves a dangerous race to the bottom, where some manufacturers prioritize lower prices over quality and service. This short-term strategy might seem appealing at first glance, but the long-term consequences are undeniable.

The concept of entities striving for an advantageous market position can be traced back to early thoughts of economics and business. In 1776 Adam Smith formally introduced the idea of absolute advantage in his book ‘The Wealth of Nations’ explaining how different countries could gain an edge based on their distinctive capabilities or resources.

In a digital age where the consumer is highly educated, has information at their fingertips, and can make an informed decision, it is imperative now more than ever to enable our sales teams to have the right tools and resources to be one step ahead. Firstly, you may be asking yourself, what exactly is ‘Sales Enablement’, as this is not a common term and is still a function that is maturing in many organisations.

‘Globalisation’ and ‘customisation’ are two very significant marketing concepts that contribute to our business strategy, adopted to drive expansion, helping Eva-Last become a leading international bamboo composites manufacturer.

In a digital age where the consumer is highly educated, has information at their fingertips, and can make an informed decision, it is imperative now more than ever to enable our sales teams to have the right tools and resources to be one step ahead. Firstly, you may be asking yourself, what exactly is ‘Sales Enablement’, as this is not a common term and is still a function that is maturing in many organisations.

Financial management plays a pivotal role in sustainable business development. Far beyond “mere bean counting” and developing corporate consciousness, sound financial management can transform operations to realise strategic objectives and secure sustainability.

As Marketing Director at Eva-Last, Shelley Galliver has played a key role in the company’s rise to market leadership in the field of composite building materials, across 35 countries globally. In this thought-provoking “white paper”, Galliver provides insight into the balancing act that is required for a company to “think globally, act locally” and to take this a step further into the realms of personalised customer interaction.

2021 was a watershed year in the fight against climate change. The commitments and pledges at the COP26 summit in Glasgow in November surprised many with their far-reaching implications for the global economy and robust climate mitigation measures.

2021 was a watershed year in the fight against climate change. The commitments and pledges at the COP26 summit in Glasgow in November surprised many with their far-reaching implications for the global economy and robust climate mitigation measures.